The Rising Popularity of Anime Figures, Why?

The Rising Popularity of Anime Figures, Why?

Dive into the rising global popularity of anime figures, driven by anime's accessibility, the artistry of figures, social media influence, and anime games.

Last updated: 2023-07-22
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TL;DR
The rising popularity of anime figures worldwide is driven by several factors: the globalization of anime and manga through accessible streaming platforms; the appeal of these figures as meticulously crafted works of art and means of self-expression; the role of social media in creating a shared community and direct engagement with manufacturers; and the influence of anime-style games, like Genshin Impact. As the global anime fanbase expands, the demand for anime figures grows. With advancements such as 3D printing, fans could soon customize and print their figures, adding a new dimension to the hobby.
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833 min read

Anime figures, once a niche hobby, have been steadily gaining popularity across the globe. This surge in interest is not surprising given the increasing global recognition of anime and manga. But what exactly is driving this trend, and how is it shaping the anime figure industry? Let's delve into these questions and explore the rising popularity of anime figures.

The Globalization of Anime and Manga

Anime streaming services
© Netflix / Hulu / Crunchy Roll / Funimation

The rise of anime figures is closely tied to the globalization of anime and manga. With the advent of streaming platforms like Crunchyroll, Netflix, Hulu and Funimation anime has become more accessible than ever before. Shonen anime movies like Demon Slayer and Jujutsu Kaisen 0 are beginning to be shown in cinemas around the world. This has led to a significant increase in the number of anime fans worldwide, many of whom are keen to collect merchandise related to their favorite shows and characters.

Anime figures, in particular, are a popular choice among fans. They offer a tangible connection to beloved characters and series, allowing fans to bring a piece of the anime world into their own. As the demand for anime content continues to grow, so too does the demand for anime figures.

The Appeal of Anime Figures

Hatsune Miku Memorial Dress version

Hatsune Miku Memorial Dress Ver.
© Crypton Future Media
You can find out more about the figure here

Anime figures are more than just collectibles; they are works of art. Each figure is meticulously crafted, often by hand, to capture the essence of a character. From the intricate details of their costumes to the expressions on their faces, these figures are a testament to the artistry and craftsmanship that goes into their creation.

Moreover, anime figures offer a unique form of self-expression. Collecting figures from a particular series or of a favorite character allows fans to showcase their personal tastes and interests. Not to mention the possibility to customize or even creating your own figures. This aspect of personal expression, combined with the aesthetic appeal of the figures, contributes to their growing popularity.

The Impact of Social Media

Social media
©Facebook / Twitter / Reddit / Instagram

Social media has played a significant role in the rise of anime figures. Platforms like Instagram, Twitter, Facebook and Reddit provide a space for collectors to showcase their collections and connect with other fans. These online communities offer a sense of camaraderie and shared enthusiasm that can make collecting anime figures even more enjoyable.

Furthermore, social media provides a platform for manufacturers and retailers to engage with fans directly. They can showcase new releases, share behind-the-scenes content, and even involve fans in the design process through polls and feedback. This level of engagement helps to fuel the excitement around anime figures and contributes to their increasing popularity.

The Influence of Anime Games

Genshin Impact
Copyright © 2020 miHoYo All Rights Reserved

The popularity of anime-style games like Genshin Impact has also contributed to the rise of anime figures. These games, with their stunning visuals and immersive stories, have captivated millions of players worldwide. The characters from these games often become beloved by the player community, leading to a demand for figures and other merchandise featuring these characters. The success of Genshin Impact and similar games is a testament to the growing global interest in anime and the potential for crossover between different forms of media.

The Future of Anime Figures

Figures released every year, this data should be taken with a handful of salt. The last bar year in data is 2023 (which isn't complete yet). From 2021 we crossed above 10k. This includes all kinds of figures from price to gachapon to scale figures.

Figures released by year
© MyFigureCollection

The future looks bright for anime figures. As the global fanbase for anime continues to grow, so too will the demand for high-quality anime figures. Manufacturers are continually innovating, offering figures with more detail, dynamic poses, and interactive elements.

Moreover, the rise of 3D printing technology opens up new possibilities for the industry. Fans may soon be able to customize and print their own figures, adding a new dimension to the hobby.

The rising popularity of anime figures is a testament to the global appeal of anime and the passion of its fanbase. As anime continues to captivate audiences worldwide, the trend of collecting anime figures is likely to continue. Whether you're a seasoned collector or new to the hobby, there's never been a more exciting time to explore the world of anime figures.

Rising anime popularity gif
Full Metal Alchemist Brotherhood
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