Gushing over Magical Girls Anime and Merch

Gushing over Magical Girls Anime and Merch

A quick review of the anime and merch of the current season reveals the surprisingly high ranking series, "Gushing over Magical Girls."

Last updated: 2024-04-03
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animeGenius
TL;DR
The anime employs a considerable amount of ecchi content in its narrative and blends it with a decent amount of comedy. The series has already achieved significant success in its merch sales, indicating that it so far has truly hit the sweet spot.
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3043 min read

Gushing over Magical Girls Anime

Anime key features
  • Parody - has good jokes
  • NSFW - 3 versions - censored [TV broadcast] | partially-censored [Streaming services] | uncensored [Blu-ray/DVD]
  • Female Protagonist + Anti-Hero
  • Transformation + Magic
  • Bunch of Sadistic/Bondage stuff...

The anime follows a major magical girl group fan who is offered the chance to become one. However, after transforming, she realizes that she is joining the villain's side.

Gushing over Magical Girls Animation Studio

Animation above decent for a strongly ecchi series

The animation is handled by Asahi Production (旭プロダクション). Although the company hasn't undertaken numerous projects independently, it has contributed to more significant titles when hired to help, such as "Gintama" and "One Piece Film: Gold." Although the company has been in existence for more than 40 years, its involvement in anime began around 2004.

Gushing over Magical Girls Merch

Japanese Blu-ray and DVDs

The anime series has experienced highly successful merchandise sales so far. The first wave of the Vol. 1 Japanese Blu-ray sold out quickly, prompting the company to initiate another run almost immediately. The added pull could be attributed to the addition of a limited figure of the main character, Utena, in the first volume and it being the uncensored version...

Gushing over Magical Girls Blu-ray Vol. 1
Final Blu-ray/DVD Vol. 1 cover.
Gushing over Magical Girls final Vol. 1 cover art
©⼩野中彰⼤・⽵書房/魔法少⼥にあこがれて製作委員会
Finalized Vol.1 contents design
Gushing over Magical Girls finalized Vol. 1 pack content
©⼩野中彰⼤・⽵書房/魔法少⼥にあこがれて製作委員会

Contains episodes: 1 - 4

Only initial limited edition bonus goodies
  • Original outer case drawn by Akihiro Ononaka (original manga artist)
  • Special digipak
  • Special booklet
  • Special lenticular card
Always included goodies (only original volumes)
  • Non-credit OP and ED
  • AT-X special program first part (preliminary) - TV program
A nice touch is that if you reserve Blu-ray or DVD Vol. 1, you can receive an A3 clear poster featuring an illustration of a few main characters (Utena and Kiwi). It will be available on a first-come, first-served basis (provided the store participates in the campaign).
A3 clear poster featuring Utena and Kiwi - illustrated by the original Author.
An A3 clear poster featuring illustrations drawn by the original author
©⼩野中彰⼤・⽵書房/魔法少⼥にあこがれて製作委員会
You can find all the Blu-ray offers here
.
Gushing over Magical Girls Blu-ray Vol. 2
Final Vol. 2 Blu-ray/DVD cover.
Finalized Gushing over Magical Girls Vol. 2 Blu-ray cover
©⼩野中彰⼤・⽵書房/魔法少⼥にあこがれて製作委員会
Finalized Vol.2 contents design
Gushing over Magical Girls Vol. 2 Blu-ray contents
©⼩野中彰⼤・⽵書房/魔法少⼥にあこがれて製作委員会

Contains episodes: 5 - 8

Only initial limited edition bonus goodies
  • Original outer case drawn by Akihiro Ononaka (original manga artist)
  • Special digipak
  • Special booklet
Always included goodies (only original volumes)
  • PV/CM collection (Promotional videos/commercials)
  • AT-X special program middle part (preliminary) - TV program
You can find all the Blu-ray offers here
.
Gushing over Magical Girls Blu-ray Vol. 3
Placeholder Vol. 3 Cover.
Gushing over Magical Girls Blu-ray vol. 3 cover
©⼩野中彰⼤・⽵書房/魔法少⼥にあこがれて製作委員会

Contains episodes: 9 - 12

Only initial limited edition bonus goodies
  • Original outer case drawn by Akihiro Ononaka (original manga artist)
  • Special digipak
  • Special booklet
Always included goodies (only original volumes)
  • WEB preview collection
  • AT-X special program last part (preliminary) - TV program
You can find all the Blu-ray offers here
.

Blu-ray and DVDs Shop Bonuses

Now for the extra Utena enthusiasts out there, a little something extra. As if the magical world of the ecchi anime series wasn't enticing enough, certain stores help you score some extra Utena-chan treasure. Here is a list of stores that offer special bonuses when you purchase ALL Gushing over Magical Girls Blu-ray or DVD volumes from them. To make sure you get them, stores usually offer bundles or add extra information description how to be eligible. Also keep in mind that not all stores will support shipping outside of Japan for these bundles.

Kadokawa store bonus.
Kadokawa store Blu-ray/DVD bonus
©⼩野中彰⼤・⽵書房/魔法少⼥にあこがれて製作委員会

B5 acrylic stand with an original anime illustration (Magia Azure with Magia Baser)

Amazon.co.jp store bonus.
Amazon.co.jp store Blu-ray/DVD bonus
©⼩野中彰⼤・⽵書房/魔法少⼥にあこがれて製作委員会

B2 cloth poster with an original anime illustration (Kiwi-chan with Utena-chan in swimwear costumes)

Ultra Amazon.co.jp pack with 1/7 scale limited Utena figure + bundle B2 poster - All Blu-ray pack.
Animate store bonus.
Animate store Blu-ray/DVD bonus
©⼩野中彰⼤・⽵書房/魔法少⼥にあこがれて製作委員会

B2 tapestry with an original anime illustration (Kiwi-chan with Kaoruko-chan)

Gamerz store bonus.
Gamerz store Blu-ray/DVD bonus
©⼩野中彰⼤・⽵書房/魔法少⼥にあこがれて製作委員会

B2 tapestry with an original anime illustration (Matama-chan with Nemo-chan)

Sofmap/Animega store bonus.
Sofmap/Animega store Blu-ray/DVD bonus
©⼩野中彰⼤・⽵書房/魔法少⼥にあこがれて製作委員会

B2W tapestry with an original anime illustration (Haruka -chan with Korisu -chan)

Rakuten Books store bonus.
Rakuten Books store Blu-ray/DVD bonus
©⼩野中彰⼤・⽵書房/魔法少⼥にあこがれて製作委員会

Original B2 cloth poster of the series

Gushing over Magical Girls Figures

At the time of writing Gushing over Magical Girls currently has only one figure available in the market for pre-order and it is included with the Limited Edition Vol. 1 Blu-ray.

1/7 Utena Hiiragi (Koukotsu no Muchi ver.) - Kadokawa

Click to view NSFW
1/7 Utena Hiiragi (Koukotsu no Muchi ver.) - Kadokawa figure
©⼩野中彰⼤・⽵書房/魔法少⼥にあこがれて製作委員会

Given the high interest, the second wave of the Limited Edition Vol. 1 Blu-ray could also sell out quickly.

During Wonder Festival 38 (winter), Good Smile Company unveiled plans to create both a Nendoroid and a Pop Up Parade L figure of the main character Hiiragi Utena (Magia Baiser). The Nendoroid is already available for pre-orders.

Utena Hiiragi | Venalita - Nendoroid (#2446) - Good Smile Company

Utena Hiiragi | Venalita - Nendoroid (#2446) - Good Smile Company figure
© Good Smile Company / Akihiro Ononaka / Takeshobo
Magia Baiser Pop Up Parade L figure.
Magia Baser Pop Up Parade L Figure
© Good Smile Company / Gushing over Magical Girls production committee
Looks like Magia Baiser figure gravy train is still going. Another Magia Baiser figure announced by B'full, although the company doesn't scream quality - more figures is more figures.
Magia Baiser figure announcement by B'full
© B'full / Gushing over Magical Girls production committee

Another happy day for Gushing over Magical Girl fans and especially Leopard enjoyers. She is getting her first figure! Announcement made by Kadokawa for the KDcolle line.

KDcolle Leopard figure announcement.
Kadokawa KDcolle Leopard figure announcement
© Kadokawa / Gushing over Magical Girls Production committee

Gushing over Magical Girls Season 2?

A quite surprising success for the mostly ecchi anime series so far. If the high fan interest continues, it would be really surprising if more merch and a second season are not announced. But it would also depend on the material. At the time of writing, the Japanese Vol. 11 manga of Gushing over Magical Girls was just released on January 17, 2024. While the season is still ongoing, it's not clear at which point in the manga the adaptation has stopped.

Sum Up

An ecchi anime gets a surprising amount of success, but whether the interest will hold until the season's end, leading to more merch and additional seasons, only time will tell.

Tagged:
#video disc release
#blu-ray
#DVD
#figure list
#series figures
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