FuRyu's "Tenitol": The Affordable Anime Figure Brand

FuRyu's "Tenitol": The Affordable Anime Figure Brand

FuRyu Tenitol, launched in 2022, offers quality, affordable anime figures averaging ¥6,000 ($41.26). Celebrated for value, it balances cost & craftsmanship.

Last updated: 2023-09-13
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© FuRyu
TL;DR
Launched on April 28, 2022, by FuRyu Tenitol offers affordable anime figures with an average price of ¥6,000 ($41.26). The name "TENITOL" combines two Japanese phrases highlighting affordability and desirability. Debuting with two Hatsune Miku versions, they now boast 35 figures. While not to scale, figures average around 200mm in height, made from ATBC-PVC and ABS. Reception is positive, emphasizing value for money. Tenitol fills a market niche, balancing affordability and quality.
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343 min read

Anime figure collecting is an exhilarating hobby, but high-quality pieces often come with a hefty price tag. FuRyu's "Tenitol" brand seeks to bridge this gap, striving to offer fans figures that strike a balance between affordability and quality. Dive in as we explore how Tenitol is carving its niche in the bustling figure market.

The Birth

Launched on April 28, 2022, Tenitol made its debut with two distinct Hatsune Miku versions: "Light" and "Dark". Since its inception, the line has expanded, boasting 35 unique figures at the time of writing. The name "TENITOL" cleverly combines two Japanese phrases: "手に取れる" (meaning "can take" in terms of price affordability) and "手に取りたい" (meaning "wanting to take" as it evokes a sense of nostalgia or connection to a favorite character). This play on words encapsulates Tenitol's mission: to produce affordable figures that fans would eagerly want to add to their collection.

Hatsune Miku (Light ver.) - Tenitol (AMU-TNL0001) - FuRyu

Hatsune Miku (Light ver.) - Tenitol (AMU-TNL0001) - FuRyu figure
© Crypton Future Media / FuRyu

Hatsune Miku (Dark ver.) - Tenitol (AMU-TNL0002) - FuRyu

Hatsune Miku (Dark ver.) - Tenitol (AMU-TNL0002) - FuRyu figure
© Crypton Future Media / FuRyu

The Pricing

One of Tenitol's most notable features is its price point. Averaging at approximately ¥6,000 ($41.26), based on data from three major stores - AmiAmi, SolarisJapan, and cdJapan - it's clear that affordability is at the heart of Tenitol's strategy. This competitive pricing, especially for figures of this caliber, makes them an attractive option for those who want the figure still resemble the original character (non-chibi), but wouldn't bite into their wallets. Tip: Don't pay more than ¥6,000 ($41.26) (before shipping and taxes) and you'll be getting a bargain.

Tenitol Prices:
Min: ¥2,720 ($18.70) (sale)
Average: ¥6,000 ($41.26)
Max: ¥10,384 ($71.40)

The Figures

While Tenitol figures are not to scale statues, they average around 200mm in height. A comparison between similar pose Eris figures from Tenitol and another scale brand revealed that the Tenitol figure is just below the 1/8 scale, roughly around 1/8.38. However, this can vary from figure to figure. All Tenitol figures so far have been crafted from ATBC-PVC and ABS, leaning towards a harder finish compared to the popular softer PVC often used in other figures.

(Left) Tenitol figure 210mm (8.26in) / (Right) 1/8 Scale Kotobuiya figure 220mm (8.66in)
Eris Boreas Greyrat Tenitol with scale figure compare
© Kotobukiya / FuRyu / Musoku Tensei production committee
You can find the figures here: Tenitol figure and Kotobukiya figure

The Customer Impressions

The reception to Tenitol figures has been generally positive, with many acknowledging the brand's value proposition. Common feedback includes a "prize figure-like feel", which some customers find acceptable given the price point. The consensus seems to be that as long as the price remains below ¥6,000-5,500 ($41.26-37.82), the figures still offer good value for money.

The Brand Series

On August 31, 2023, FuRyu's brand "Tenitol" unveiled a delightful new series called Fig à la mode(フィギュ・ア・ラ・モード), drawing inspiration from the classic French dessert, "Pudding à la Mode." This series promises to blend the allure of anime figures with the decadence of desserts, offering a unique thematic twist to their lineup. The inaugural figure of this series featured Ichika Nakano, charmingly positioned inside an oversized glass, indulging in a slice of pink strawberry cake, all while wearing a maid outfit. You can find her Here.

Sum up

Tenitol's aim has always been clear: to offer affordable anime character figures without breaking the bank. While they might not match the quality of high-end or resin figures, they fill a niche in the market for those looking for budget-friendly options. As the brand continues to grow and evolve, it will be interesting to see how they further refine their offerings and respond to customer feedback. Hopefully, the price won't escalate to a point where these figures become unwanted. For now, Tenitol balances the affordability and quality of their anime figures. Worst case, sales on these figures still happen and we can simply wait to get a better price.

For our listed Tenitol figures visit: Here
Post end gif of mass manufacturing
© Pop Team Epic
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